E-commerce & Media Executive (Marketing) (3yr~5yr)
JOB INFORMATION
회사소개 Company
외국계 호텔 리조트업종
직급/직책 Position
대리/팀원
담당업무 Work
* Line Reporting : Marketing Manager
Key Missions & Responsibilities
1. Define, implement and promote an efficient online marketing plan
• Analyze and report on various data to deliver data driven strategies and deliver top
performance and achieve KPIs.
• Be responsible for BV, sales contribution & online channel KPI’s. • Develop and implement e-commerce strategy to improve sales performance.
- Key KPI: sales performance.
2. Optimize digital content and user experience on B2C platform to drive online bookings
• Ensure website is commercial, visually appealing, and customer focused,
following brand guidelines. • Responsible for campaign launch, including branding & promotion on own digital
platforms. • Optimize digital contents across all marketing channels to drive web traffics and generate
leads.
• Implement new functions and settings on official B2C site. • Manage E-commerce systems to ensure the fluidity of booking process. • Analyze E-commerce performance & set up actions to optimize it.
- Key KPI: conversion rate and behavior flow.
3. Manage full funnel online media strategy
• Responsible for ecommerce activity in relation to traffic acquisition, sales, conversion, and
reporting, working closely with digital media agency to improve traffic quality.
• Build and drive strategic initiatives and roadmaps, including on search engine optimization
(SEO).
• Planning online media materials based on brand identity.
• Responsible for E-commerce sales boost campaigns.
- Key KPI for Online campaigns: CPC, Cost per lead, ROI
근무지 Location
Seoul, Korea
처우조건 Condition
Negotiable(Pls. outline your current salary package and expectations.
Skills and Experience Required
학력 Education
BA / BS degree or equivalent required
경력 Career
Job Experience 3y+ experience in E-commerce & relevant field (ex. online marketing / digital PR / content marketing / Social Media Marketing )
Skills
• Strong understanding of digital customer journey, knowledge across major digital platforms and
social communication channels. Understanding of leisure and tourism industry is plus.
• Genuine passion and in-depth understanding of the media ecosystem.
• Experience in managing relationships with key partners.
• Creative, attentive to detail, strong business acumen, and results-orientated.
• Strong written and verbal communication (KR and EN) and analytical skills.
Behaviors • Feel in line with very strong attitude values: KINDNESS, MULTICULTURALITY,
PIONNEER ATTIITUDE, FREEDOM, and RESPONSIBILITY.
• Be a storyteller at heart, and a data-driven decision maker by practice.
• Organized, able to operate in ambiguity, a creative problem solver, able to travel for work.
• Great team player, positive spirit, well-organized, reliable, agile & comfortable in dealing with
difficult situations, able to multi-task, proactive.
특기사항 Etc
Software
Advanced knowledge in GAP and other digital analysis system.
Knowledge of E-commerce software is a plus.
Excellent working experience in Adobe (Photoshop) or other design software is preferred.