I.  Marketing Administration

Coordinate and ute marketing projects/activities (e.g. vouchers giveaways, membership kits, free lenses giveaways, data analysis and interpretation, etc.)

• Marketing materials management (POSM, promotion materials, survey forms, FA CD, redemption forms, etc)

• Marketing reports preparation: Bulletin, management report, A&P expenditure tracking, etc.

• Filing of Trademark documents

   

II. Market Visit

Conduct regular trade visit:

• • Display and merchandising management

  • Ensure maximum distribution, strong awareness and visibility of all promo POSM display for all promotion campaigns

  • Supervision of the maintenance and storage of all on-ground display materials

     

    III. Market Intelligence (Collection of Information)

• Management of market and competitors’ information – new product launch, new campaigns, promotion, etc

• Management of marketing activities response, feedback and outcome (post-campaign analysis)

  IV. New Product Development

• Plan, coordinate, ute and monitor new product launch related surveys (quantitative and qualitative)

• Engage in new product development process (initiation to launch)

   

V. Coordinate, Execute/Implement & Monitor Korea Marketing Campaigns/Activities

• Assist in the overall management of marketing campaigns/activities for Singapore:

  • New product launch

  • Above-the-line

  • Below-the-line

  • Outdoor

  • Internet, electronic, E-marketing, etc

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VI. Plan, Manage, Monitor & Report on Exhibition, Roadshows & Blitz, Seminar, Product Launch, Ground Event, etc.

• Management/organization/supervision of the above events

• Ensure targeted sales results are achieved for event with given sales objectives

  Maintain good rapport with customers’ on-ground/operation staffs

    

• VIII. Coordinate, Execute/Implement& Monitor Regional Markets Marketing Campaigns/Activities

• Assist in the overall management of marketing campaigns/activities for Regional markets

• Provide relevant A&P administrative support to regional markets