JOB INFORMATION
KEY RESPONSIBILITIES
* Weighting on digital and brand
communication than brand PR activities
* Manage PR agencies as well as digital
agencies
* Give a guideline to digital agency which
should deliver brand SNS platform contents
* Plan and ute the marketing activities
in to achieve each brand goal under brand analysis
* Generate creative ideas for
collaborations and provide a contents utilizing influencers effectively
* Develoigital ap and implement press tools, press kit and strategies to be used to reinforce and strengthen consistent brand image and messaging
* Arrange global and local PR activities
with KOLs and influencers
* Plan short-term and long-term PR/Dctivation under annual marketing calendar and key launches
Skills and Experience Required
* Bachelor¡¯s Degree in related field
* At least 3~5 years of relevant PR &
Digital experience
* Excellent verbal & written
communication skills
* Possess outstanding interpersonal skills
and a positive attitude to deliver results in a fast-paced environment.
* Fluent both in English and Korean
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