Product Manager  

Role description: 

A manager who can lead the NEW skincare brand launch preparation and set up integrated brand strategies (marketing + channel) expected to be released in 2023.

Should be capable of articulate longterm strategy and midterm action plans of modern skincare brand based of in-depth understanding of Consumer, Digital marketing and local channel insights.

1. Set up brand strategy

 - Define market opportunity of the brand and USP by products

 - Define channel & marketing strategy

 - Build a launch schedule & forecast product demands

2. Drive ution of brand

 - Develop Go-to-Market package (winning strategy, tactics and promotions by channel)

 - Develop 360 demand creation plan, own marketing activation calendar
   (social media, content, campaign, budget management, etc.)

 - Product management (gate keeper of product update, demand forecast)

 - Collaborate closely with RA, Sales and HQ

 - Overall trade marketing, including sales management and sales analysis

Qualification

1. Bachelor’s degree in business administration, or else.

2. Proven experience working as a project manager or product manager 

3. Demonstrable knowledge in digital marketing & eCommerce

4. Fluent in both written and spoken English

Preferred Qualifications

1. Self-motivating and strategic marketer who has experience of establishing new brands

2. All-round player who has actually performed various tasks of brand management in Skincare industry