EverBrain is a Strategy of Your Life
CONSULTANT
in charge
유영은 컨설턴트
02-553-6826
OTC마케팅
JOB INFORMATION
- 회사소개 Company
- 국내 메이져 제약사
- 직급/직책 Position
- JPM~PM
- 담당업무 Work
1. (1) 케토톱 JPM~PM급 (2) Medical Nutrition JPM~PM급
2. 케토톱 JPM~PM급
OTC 마케팅 경력 필수(OTC영업 경험 우대)
Trade promotion plan/ution/post-evaluation
광고에 대한 이해와 경험(Creative, Buying/Planning, KPI + 브랜드 캠페인)
시장 및 경쟁사/경쟁품 분석 능력
3. Medical Nutrition JPM~PM (유아 특수분유, 식품)
ETC/식품마케팅 경력 우대
영어필수(파트너사: 다논 뉴트리시아)
분석 능력, Field(온라인영업 및 ETC영업) 에 대한 이해
4. 경력 3~10년차
경력/경험에 따라 Position 결정
마케팅내 브랜드 순환되므로, 고려사항에 벗어나더라도 면접가능
성향
- Agile
- Deliver Commitment (Responsibility)
- Communication (multiple Stakeholders)
: sales, agency partners, internal stakeholders (finance, SCM, medical, RA, PR etc), customers societies
- Dealing with ambiguity
- Creativity (can do spirit)
- Positive & tenacious/persistent
즉, 상황에 유연하고, 끈기있게 적극적인 분
-- Lead development of annual, and long term brand/business planning to achieve volume, share and profit results : Development of plans done in conjunction with cross functional teams
- Provide strategic leadership on implementation of brand tactics : Lead to develop briefs for brand plan actions, and operational plan
- Develop demand creation strategy and action plan with sound understanding of customers
- Understand market including customers(pharmacists), consumers, and competitors through fine analysis of pharmacy and consumer data, and deliver into developing optimal strategies/ tactics into field
- Communicate appropriately with sales force, distributors and trade to ensure a coordinated implementation
- Execute periodic product and relevant disease training to sales force
- Lead and guide the related parties (i.e. distributors, sales force, agent, KOL, and suppliers) to achieve of short and long term business objectives, sales, profit, inventory, and market share.
- Be proactive to increase category sales with innovation launch/development through close communications with R&D and BD etc. internal cross functional teams
- Experienced in various research, design of customer (pharmacist) & consumer communications, and PR
- Implement processes that measure and/or ensure the delivery of the following : Volume and profit targets, A&P allocation, resource allocation and project management across the functions
- Manage brand P&L, and maximize ROI : Ensure that all activities have system agreed measurements and post evaluation takes place
- Control marketing expenditure to approved budget or mutually agreed forecast levels
- Meet the legal and compliance requirement and ensure the practice
- 근무지 Location
- Seoul, Korea
- 처우조건 Condition
- Negotiable(Pls. outline your current salary package and expectations.
Skills and Experience Required
- 학력 Education
- BA / BS degree or equivalent required
- 경력 Career
-
영업경력 플러스 마케팅 경력 2년이상만 되도 지원가능. Bachelor degree in Business or science related fields (MBA, Pharmacist preferred)
- Proven track record of relevant experience in pharmaceutical industry (OTC preferred, sales experience is plus) or FMCG
- 3~5+ years of marketing experience preferred and job title would be determined by experience
- Preferred verbal and written English skill
- Strong leadership with maturity and strategic thinking
- Strong interpersonal and management skills
- Innovative in approach and to translate plans into action
- High Energy and High Integrity & commitment
- Good understanding of consumer/customer profile
- Response promptly to market and trade.
- Preferred in-depth understanding of OTC products, disease and market.
- Preferred in-depth understanding of business practice of OTC industry.
- Good at learning agility
- 특기사항 Etc
- Lead development of annual, and long term brand/business planning to achieve volume, share and profit results : Development of plans done in conjunction with cross functional teams
JOB APPLY
- Consultant
- 유영은
- Inquire TEL.
- 02-553-6826
- Submit via Email
- youngyoo@everbrain.com
- 접수방법 Apply Method
- Application On Line
