Digital Marketing

·        Develop and implement all digital ad campaigns, including, Naver/Google SEM, Kakao Plus Friend, Display Ad, Social AD to acquire and convert leads.

·        Manage agency and ensure they deliver the paid media campaigns and projects collaborating with marketing manager

·        Support other traditional brand marketing activities such as PR, promotion and social media

·        Investigate the performance of a company’s marketing campaigns and strategies through evaluating key performance metrics.

·        Create innovative marketing campaigns/contents depending on robust data and present the recommendations to management.

·        Work closely with creators, communities, and digital platforms for content and platform partnership to expand community and deepen engagement

·        Coordinate with cross functional teams (marketing, retail, merchandising and training) to ensure alignment of content with company vision and support integrated campaigns

·        Surface and analyze metrics around brand and industry content to deliver insights around content and community performance

·        Stay up to date on emerging trends, topics, conversations and the pulse of the community

E-commerce Merchandising

·        Responsible for all digital content display and product visual merchandising

·        Main local partner for the HQ Product & Digital teams

·        Conduct in-depth content engagement and performance analysis

·        Lead seamless Omnichannel site experience with Extended Assortment display

·        Support in planning strategic Homepage display rotations

·        Oversee all product-related English to Korean translations

·        Maintain meticulous site QA

·        Monitor competitors

·        Maintain and manage site price checks and changes

·        Execute ad hoc tasks and projects 

·        BA degree

·        2-6 years of digital content, merchandising or/and marketing experience

·        Excellent level of spoken and written English and Korean

·        Proven analytical skills

·        Proficient use of site content and analytic tools (Hybris, Content Sq, GA, Algolia)

·        Exceptional interpersonal and communication skills with various stakeholders

·        Ability to prioritize and multi-task under pressure with attention to details

·        Proactive and positive attitude

·        Digital content experience for a collection-driven luxury business is a plus

come with creative yet effective solutions 

Reporting To: GM

Job Mission

The role is responsible for managing digital product content and site innovation for damiani.com to provide an engaging digital experience to clients. Also develop the digital content strategies focusing on maintaining a consistent Brand representation in order to drive sales conversion and engagement. Find the best balance between local/ HQ content and Merchandising matrices.