- Define and ute the localized eCommerce strategy for Korea across all digital touch
points to achieve the annual sales and profit targets. - Manage all aspects of web analytics. Monitor and analyze business key metrics including
day-to-day operation (traffic/conversion/ads), merchandising and E-marketing, generating
insights for decision making as well as optimization.
- Produce ad-hoc, daily, weekly and monthly trading reports to aid decision making. Highlight
lessons learnt and opportunities to be fed into the planning process.
- Be the key point of contact to manage all site operations, including but not limited to, site
refreshes based on global assets and guidelines, UX&UI, new season launches, promotions,
warehousing, logistics and consumer support.
- Work with external agencies on E-marketing, including analytics, SEO, PPC, Display
Advertising & Affiliate Partnerships.
- Liaise with department stores on marketing campaigns leveraging their own databases to
maximize exposure and opportunities via e-Retail Partnerships.
- Cooperate with internal merchandising / logistics / after-sales / CRM teams to align on
business objectives and needs. - Manage the translations process and maintain the translation brand guidelines. - Conduct weekly site walks, ensuring optimum levels of functionality and ensuring
information and content is accurate and relevant to the market.
- Support front line staff in adapting the in-store ordering tools to maximize sales
opportunities.
- Work with external agencies and headquarter on project developments and conversion
optimization improvements.
- Keep updated with the trends of ecosystem as well as consumer online behavior changes.
- Proactive and agile approach to role as the business expands. |
- ±Ù¹«Áö Location
-
Seoul
- ó¿ìÁ¶°Ç Condition
-
Negotiable
Skills and Experience Required
- Çз Education
-
Degree holder
- °æ·Â Career
-
At least 5 years eCommerce and digital marketing experience in either an agency or from
an in-house background with strong analytical skills and attention to detail. | |
- Ư±â»çÇ× Etc
|
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